Sales Pipeline Decision Model
Adjust parameters to evaluate expected value and campaign ROI
Close Probability:
40%
Target Deal Value ($):
$25,000
Acquisition Cost ($):
$5,000
Expected Value (EV)
+$5,000.00
Expected ROI
+100.00%
Net Profit on Close
+$20,000
Loss on Fail
-$5,000
Break-even close probability:
20.0%
Weighted Risk vs. Return Contribution
EV Return Contribution:
+$8,000
EV Loss Risk Contribution:
-$3,000